Leveraging Your Authority Blog

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Short post this time, I'm discovering that real internet marketers don't run active MMO sites. I've been far to busy actually doing the work as opposed to just writing about it. Sorry for those few of you who actually come read this blog. I don't bother promoting this blog either, no time, and frankly I don't really want to. The more people that know how I work, the less effective it will be. For now, it's just word of mouth and the random SE hit.

Today's topic is on Leveraging Blog Authority.

So often when trying to create backlinks and/or break into a new niche, it is very easy to overlook your already established authority sites. You know the ones I'm talking about, those blogs you started when you were just a blogging newbie, the ones you put your heart and soul into, built up to a decent readership, and never earn a penny off of since they weren't built for making money properly and you don't have the heart to rip all that hard work to shreds to turn them into a money maker... or maybe that's just me.

Needless to say, don't every underestimate the authority links you can give out from an established blog. See, PR isn't everything, in fact Google authority is probably equally as important. If you have a blog that has been given authority, the links you give out will carry much more weight. In addition to that, any page you create on your authority site will rank much easier and higher, even if it is off topic. I have seen this on many occasions myself and use it to test new niches.

Pretty much, you can blog about whatever you want, within reason of course, on an authority site. If your site is about cars, and you have decent google authority, then when you write about say tractors or hair cuts, that post will rank for that term much easier since it has the authority of your quality site behind it.

This is a resource often overlooked by bloggers, especially those who don't have an understanding of how Search Engines work. True, nobody really knows exactly how they work and it is a closely guarded secret, however we have some clues to how they function based on results and comprehensive testing. Google Authority is a pretty established fact.

The more authority you have, the less on topic you need to stay with your blog. Leverage that to your advantage when starting a new website, testing the waters for new topics, or giving out high quality links. Leverage your authority blogs to your advantage!